Penetron - a Global Partnership
Penetron products are known all over the world. Moreover, most countries consider Penetron their own. In Brazil, people assume Penetron was developed there and, in China, they also believe it’s a locally produced product. And it is the same in other countries around the globe. In Asia, in South America, in Europe - everyone is so familiar with Penetron products that they do not consider how and where Penetron actually comes from. Such a positive perspective is a high evaluation of the products and The Penetron Group itself.
Penetron’s story started over 50 years ago in the USA. It was then that the concept of concrete protection resulted in the increase of its durability. Soon, the first products for highly effective cement waterproofing, based on crystalline technology, were tested.
Several decades have passed and today, in addition to the central US office, Penetron is comprised of a network of partners, distributors and technical support groups in more than 105 countries. The geography of Penetron products distribution, despite the high level of competitiveness in the construction industry, is constantly expanding. Construction specialists around the world continue to choose Penetron.
The newest Penetron production facility – and the first in Latin America – was inaugurated in Lorena, Brazil, in 2015. The new plant highlights a flurry of recent openings, underlining Penetron’s continued strong growth around the world.
"Years ago, the growth of Penetron's customer base and recognition in the construction industry was due to the fact that our products, our sales and our service teams worked better," explains Robert Revera, President and CEO of The Penetron Group. "Since then, we have not veered away from our original goal of maintaining a high level of quality to ensure stable results on the construction site for our customers."
The production team has already ramped up output for virtually the entire Penetron product line, including best-sellers such as PENETRON ADMIX, PENETRON crystalline material, PENECRETE MORTAR and PENEPLUG rapid-setting crystalline compound.
“Brazil is a large and steadily growing market for Penetron products, and it is an ideal export base for the rest of Latin America,” adds Cláudio Neves Ourives. “We see the new Lorena facility as the future hub for Penetron in this part of the world.”
He also stresses that some of their latest achievements, as well as being a source of pride for the whole company, was the construction of: the Athletes Village and numerous stadiums built for the Olympic Games of 2016; Jucasinho Dam; Metro Sao Paolo; and a number of local airports, such as Guarulhos International Airport and Galeao International Airport.
The company's commitment to quality begins in the laboratory, where Penetron crystalline products are developed and optimized. This extends to production facilities in Asia, Europe, and North and South America. Penetron International, Ltd. is ISO 9001:2015 and ISO 14001:2015 certified with TUV Rheinland of North America. The quality of our products is guaranteed by the Penetron brand.
“Of course, our commitment to quality goes beyond the crystalline system of Penetron, involving constant technical support from our experts around the world, who actively advise and help our customers,” continues Robert Revera, “Sometimes, we just needed to prove to our customers that the concrete, enhanced by our products, becomes substantially stronger and more durable."
Penetron has become the absolute norm for nearly all builders around the world, and this imposes additional obligations. To remain in this leadership position means to constantly move forward, offering an expanding network of offices, new technologies, and increased quality.
"The technical excellence of our crystalline products and our competent and reliable team of experts and distributors has made Penetron the global leader in the industry," notes Mr. Revera. "It's obvious to us that there is no substitute for quality. And we are proud and flattered that our company is considered native in many countries of the world.”
